Innovation seems apparent in video games; the entirety appears innovative. But is this the case? What is without a doubt progressive in this enterprise? Video games are part of the innovative industries in the same way as music, cinema, animation, press, advertising, architecture, layout, and visible arts. In these industries, creativity is primarily based on cultural and technological components to continuously renew the offer of cultural products.

Within these industries, the video game area has the particularity of being an enterprise with excessive creative and technological intensity and represents one of the flagship sectors of cultural industries (Benghazi et al., 2005; Florida, 2005) combining each massive publishers and a large number of small studios (much less than 100 people).

Video games are a creative enterprise

The organization of the gaming industry is a result of the location of disturbing relations among the hobby of exploiting recognized video games and exploring new principles or new technology which integrate to stimulate introduction and innovation: creation and discovery of new universes (a state of affairs, sports concept, and so on.) to satisfy the expectations of hardcore game enthusiasts versus exploitation of suites to increase an own family of products, amortize the development expenses of new standards and fulfill occasional players who want to locate pleasure in-sport renewed in a recognized universe.

Innovation in video games = technological rd. + inventive advent

In theory, we will consequently assume that developers and publishers are continuously innovating. However, it is not so easy, if customers are looking for a brand new, totally new game that has never been realized, inside the area, the very nature of this enterprise which fuels creativity isn’t always a guarantee of permanent innovation.

What is fundamentally an innovation in a cultural enterprise?

Innovation in a video game

At the time of its launch in 1997, Ensemble Studio’s famous approach to the recreation of the Age of Empires become considered exceedingly modern. By playing the ultra-modern version of this game, the player lives an actual interactive journey using once in a while complex situations and new intricate synthetic intelligence programs. These armies made of 3-D characters seem to have a life on their own. We are talking about innovation here as it became certainly the design of a new shape, which calls for the mobilization of creativity and new technology to be designed, and that’s finally determined in a product dispensed in the marketplace. Of the video game. Subsequently, this fashion of play become extensively copied with Microsoft’s Rise of Nations or maybe Empires from Activision.

Innovation, therefore, comes in two dimensions: editorial (eventualities, storyboards, photos, and animations) as opposed to technological (optimization of games for extraordinary structures – PC, consoles, and new structures along with cellular phones). In addition, the online game industry covers the traditional dimensions of technological innovation that can be understood in keeping with the degree of innovation, incremental or radical (Abernathy et al., 1985; Dewar et al., 1986).

Innovation in video games can therefore be incremental (development or variant of a present game) as opposed to radical (layout of a new recreation engine or a new idea – e.g., existence simulator, the Sims).

Incremental versus radical technological innovation

Incremental technological innovation takes place while the studio develops a new recreation engine that takes higher gain of the overall performance of the shipping platform or develops the game on some other platform of the same era. Developers use their understanding of the modern platform or sports engine to create a new sport. In each instance, it is incremental innovation that builds on present expertise and approaches. The innovation is radical while a new technology of consoles (referred to as Nextgen) or a new era of PC images playing cards is delivered. We are then witnessing a huge technological breakthrough, both in phrases of improvement structure and improvement possibilities.

Incremental as opposed to radical editorial innovation

As a cultural enterprise, the sport additionally touches a dimension of artistic introduction within the shape of editorial innovation. Editorial innovation concerns the change or advent of the content of the baccarat (ทางเข้า) game, i.e., the rules of the game, the situations, the photo design of the characters, the units, the sound results, and the tune. When creating a sequel, the sports concept adjustments very little. There is however the creation of a brand-new state of affairs, that is to mention, the layout of a new form of records. But that’s based on the regulations of the sport. And characters previously defined, it is then a question of incremental editorial innovation. When the studio adjusts style and invents a new game concept, we are in a state of affairs of radical editorial innovation. The new form will hold only a few factors from previous video games.