Today, content marketing is about creating and distributing valuable content to your target audience. Content can take many forms, from blog posts and infographics to videos and e-books. Infographics have grown extremely popular over the years, and for a good reason. They’re a great way to share information in an engaging and visually appealing way.
Visual aspects help a lot in grabbing the attention of people, which is an important thing to do since we live in an age where everyone can consume information easily and quickly. The number of visual learners is on the rise, so it’s essential to create content that is both easy to understand and aesthetically appealing.
So, what’s an excellent way to convey your message, give value to your readers, and rake in some traffic?
The answer you’re looking for might be infographics. Although these pieces of visual content can be a challenge to make, they are worth the hefty investment due to their ability to go viral.
In this article, we will break down a few reasons why infographics do a great job at becoming viral and how you can utilize them to their maximum potential.
Infographics are easier to share on social media.
People are more likely to share an infographic than a block of text. Infographics are easier to process and consume, and people like to share interesting, valuable content with their friends and followers. In fact, according to a study by Venngage, infographics generate 12% more social media shares than any other type of content.
So, how can you make sure that your infographic is easy to share? Make sure that it’s visually appealing and includes a catchy headline. Also, include social media sharing buttons on the page where you will host the infographic. Doing so will make it easy for people to share your infographic with their followers.
Infographics helps deliver complicated information in a digestible way.
If you have a lot of complex information you want to share with your audience; an infographic is the way to go. Infographics are great at breaking down complex data and making it easy for people to understand.
In addition, they are also a great way to present statistics. According to Content Marketing Institute, infographics are six times more likely to be shared than any other type of content. So, if you want your content to be shared, consider using an infographic.
Infographics are visually appealing.
As we mentioned earlier, just like an animation videos, one of the main reasons infographics are so popular is that they are visually appealing. They help grab attention quickly and can be a great way to introduce your brand or product to people.
Other than that, you can also use them to tell a story. If you can tell a story with your infographic, it will be much more engaging and likely to be shared.
Infographics help increase website traffic and engagement.
According to a study by HubSpot, infographics are liked and shared three times more than any other type of content. They can also help increase website traffic.
In fact, according to another study by Content Marketing Institute, businesses that use infographics are able to grow their traffic an additional 12% more on average than those that don’t.
Infographics are a great way to share information with your audience. They are easy to consume, visually appealing, and can help increase website traffic and engagement. So, if you want to convey complex information in an easy-to-understand way, consider using an infographic.
Not sure where to start in your infographic creation journey? Check out this guide on viral infographics to give yourself a headstart.
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.