Range Currently, Wayfair offers over 86,000 Wayfair Rugs for sale. On our Wayfair Rugs category page, however, we can only display the top 48. If you don’t scroll or swipe down, you see even less. What we select to put at the top of the list matters to our customers! We don’t currently display a wide range of items. Instead, browsing pages for categories like carpets, sofas, and coffee tables combine tailored suggestions with Wayfair Furniture product popularity.
How many options do we provide clients at the top of a category page? Are we presenting too many of the same kind of Wayfair Rugs? We wanted to explore whether the variety of our algorithm’s pages affected consumer interest. We could rearrange these items to maximize the variety of carpets, sofas, and coffee tables presented, and check whether we were still promoting popular things. Our objective was to make our category pages more vibrant and enjoyable to browse.
Quantifying Product Category Page Diversity
How can we measure a Wayfair Furniture Product Category’s total diversity? First, a page is as varied as the elements on it are “distant” from one another. This highlights a definition of “distant” that reflects our customer’s experience. We may average the distances between each pair of objects on the page to get our top 48 rankings.
Second, distance is the inverse of similarity. Having too many comparable things may seem unnecessary to the client. The inverse of how similar each item is to each other on the page.
One approach to determine similarity is to look at which goods the same individual clicked on when visiting our website.
The concern is that clicking on the most popular things simultaneously might lead to duplicate clicks. They’d be recorded as comparable even if they’re not since they’re popular.
To Circumvent This Issue, Compare Goods Uploaded To The Same Idea Board.
Customers create personalized lists of goods by adding Wayfair Rugs they find inspirational. It captures their preferences and typically arranges things by room or topic. A surprising amount of our catalog is made up of these boards. Every day, Wayfair shoppers build millions of Idea Boards and add millions of Wayfair Furniture products to them. Because these lists are well-chosen, buyers are less likely to accidentally click on the top few things.
These Are The Sets Of Idea Boards That Include Products A And B.
Wayfair Promo Code easily verified for individual categories by comparing popular items to the closest match according to this score. Every example had the closest match theoretically and aesthetically. Let us use carpets as an example.
A product’s distance from another might be defined as the inverse of its Jaccard scores. This enables the page’s variety to be dependent on the distances between each pair of goods. Since Idea Boards are so popular, practically every pair of these pairings has been put to an Idea Board. We may use the median as the summary score to prevent outliers, such as goods that have never been placed on the same board and hence are relatively distant.
Does More Product Variety Entice Customers?
With a Wayfair Furniture page-wide metric demonstrating product category variety, we can now ask: Do more Diversified Pages Enhance Consumer Click Rate? Buy More?
So we can see what goods we displayed clients on Wayfair Furniture Product Category pages and how page variety varied. We used a random sample of 1,200 category pages exposed to consumers during the previous 10 months to calculate page-wide diversity for each.
As seen in the graph below, Wayfair Furniture Product Category pages had a wide range of variety due to both slow trends in our regular sort and sharper fluctuations due to tests and algorithm tweaks. Other top categories also differed: The most constant high degree of variety was found in Kitchen and Dining Tables, whereas the most variable was found in Beds.
Knowing That Buyers Viewed Fewer Pages, We Can Go A Bit Further. Did It Affect Consumer Behavior?
The likelihood of a client clicking on at least one Wayfair Furniture product on the page and adding at least one to their basket grew with the diversity quintiles.
This was great! As seen above, increasing variety may increase client interest in Wayfair Furniture Product Category pages and the likelihood to identify desired items.
A Greedy Algorithm Creates A Diversified Rug Page
So How Can We Create This Diversity?
We used the greedy algorithm, which builds a diversified page by picking goods one by one, maximizing the distance from the previously chosen Wayfair Furniture products. This strategy allows us to obtain greater variety at the top of the page, where most consumers look. A greedy algorithm should also produce a page that maximizes the page-wide diversity statistic.
Begin with a seed, such as the current hottest Wayfair Rugs, then add Wayfair Rugs one by one from the pool of the first eight pages of the regular category pages. This re-arranges popular carpets while increasing the grid’s variety. The pick with the greatest average distance (our inverse Jaccard score for Idea Boards).
Did we succeed in creating a more diversified Product Category page? The page-wide variety measure scored higher than almost every category page displayed to consumers. That is 4 standard deviations over the mean of genuine area Wayfair Rugs page loads for our created Wayfair Rugs Range page.
Keeping Popular And Diverse
Here is a visual depiction of one of these carpet pages.
This offers a lot of Wayfair Furniture Range product variety – possibly too much! Many of these carpets sold just a few times last month. Some may do better if given a chance to shine towards the top of the page. However, not every Wayfair Furniture product is suited for everyone, and our list is probably too long.
Let’s include popularity as a decisive element in the greedy construction process. This strategy has the advantage of allowing the relative relevance of Wayfair Furniture product variety and popularity to be adjusted. This example illustrates how we can change up the top choices without placing unusual or unpopular things at the top.