If you manage an AdWords campaign , on your own or on behalf of a third party, you may have found yourself in this apparent stalemate : your campaign is active (so much so that it records impressions and other statistics), but by typing the associat keywords into Google you do not see your ads published . How to get out of the impasse?
Assuming there is no problem with the approval of your ads or with your payment card (make sure you have not run out of credit!) , The reasons why you are unable to find your ads could be different:

  1. Ad scheduling.
    Trivially, you could make the mistake of looking for ads in daysor even simply time slotsin which ads are not schedule to appear; in other words, if the announcement is schedul to start at 8 in the morning, it is useless to look for each other at 7.
  2. Location targeting.
    If you have set a specific regionor city, rather than a language as the target of your campaign, the ads will only be shown to those who are in those select areas and have that language set as a preference; if you are outside these areas you will obviously not see the announcement. In other words, if your ad is activat with “Parquet Shops” and is target on Milan, if in Palermo you type “Parquet Shops” you will never see it.
  3. Consumption of the daily budget.
    Ad serving stops not only when you run out of money from your payment card, but rightly so when you have reached your dailyspending budget; the publication will restart correctly the next day, based on your schedule.
  4. Ad ranking too low and other factors.
    Quoting the AdWords guide, ranking is “ a value used to determine the position of the ads (ie where the ads appear on a page) and if they appear“; It goes without saying that – as the competition is fierce – if your ads score too low, they may not show.
    How is the ranking of an ad calculate? There are several aspects that are taken into consideration, but mainly it is base on the offera the quality score of an ad (which in turn takes into account the expect click-through rate , the relevance of the announcement , etc …); the impact and relevance of any extensions are also consider, and so on. In this regard, it is useful to look often at the suggestions that Google itself offers to choose the best keywords or to adjust budgets and offers in order to optimize the campaign and have more chances of being view and click.
  5. Search for the ad on Google.
    Perhaps the mistake you are making is just this: you are looking for your ad too often and obviously you do not click on it to avoid charges; Google, however, registers your IP and since you do not click on the ad it “thinks” that it is not of interest to you, consequently it will show you less. To check that everything is in order, it is always advisable to use the ad diagnosis tool, also because if you constantly search for yourself you will alter the number of impressions.
  6. Account Review.
    If none of these reasons are right, it may simply be that your AdWords account is under review: Google periodically checks for security reasons; in case it happened to you, it could take up to 3 working days; during this time the campaigns are on standby, but at the end of the review they will resume normally.

 

 

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