Are you thinking about hiring a digital marketing agency for your next big campaign but aren’t sure if your top contenders are qualified? Figure out what’s most important.
Digital marketing may either make or kill your business in today’s world. B2C goods companies, for example, devote more than half of their marketing resources to social media.
As a result, selecting a qualified and professional company is more crucial than ever. Continue reading to discover about the top six attributes to look for in a digital marketing firm.
1. A well-crafted website
The website of a digital marketing consulting firm is the first thing you should look at. You don’t need to be a web designer to recognize a poorly designed website from a well-designed one.
Quick loading speeds are the first sign that the website is working properly. A page shouldn’t take more than three to five seconds to load, according to Google Pagespeed Insights.
Their website’s navigation should likewise be simple to utilize. Are pages well-described, and are common pages like the “about” and “service” sections easy to locate?
Finally, the website should be simple, appealing, and up to date. The amount of information on each web page should not overwhelm you. The font sizes must be readable, and the website’s general design must be consistent.
2. Effective Communication
The organization you hire must also be able to continuously engage with clients in a favorable manner. You may get a notion of this by visiting their website, where they should clearly clarify their services as well as how dealing with them is like. Next, think about how they communicate with you when you reach out to them for the first time.
Did they respond to your request in a timely and friendly manner? Were they able to respond to all of your inquiries? If you didn’t like one component of their communication with you, you should expect the same thing from them for the rest of the relationship if they’re hired.
A company’s reviews and testimonials are an excellent method to obtain a basic overview of what individuals have to say about their particular experiences. They may, however, not be delivering the outcomes you anticipate, or they may be in a completely different field. Make sure you look at case studies to gain a better picture of a company’s experience.
Companies that provide case studies are confident in the success of their clients. Through numbers, you’ll be able to examine the thought process behind their services as well as the success of their clients.
4. A variety of services
It’s critical to have a clear understanding of the services you require before beginning your search for a digital marketing agency. Choosing an independent contractor or a tiny business that only provides a few services, on the other hand, may cause you problems in the future.
This is because, when your company expands, you may want to spread out–for example, by using search engine optimization to interact with your expanding consumer base.
As a result, look for companies that provide a diverse range of services. If you like them, they’ll be able to scale up with your company.
5. Educating People
Is there a blog about resources that you may use from the company? High-quality digital marketing consultants recognize the importance of not hiding or segmenting information from their clients. They recognize that effective digital marketing entails collaborating with your customers as a partner.
Check to see if their website provides insight into their method, reasonable SEO tools, and in-depth instructional resources on digital marketing. Companies that try to keep this information hidden from their clients may not be the type of company you want to do business with in the long run.
6. Pricing Transparency
When you’ve found a digital marketing agency you like, it’s critical to receive an estimate from them based on the services you require. Requesting prices shouldn’t be a time-consuming process, and the company shouldn’t pressure you towards making a purchase or signing a contract once you submit your request.
When looking for digital marketing services, it’s crucial to have a budget in mind, but you also need to know what to expect in terms of average rates. Make sure you get the pricing of several companies in order to have a good understanding. Their quotations should include the project’s criteria as well as realistic estimates for the campaign’s duration.
Go With Experience When It Comes To Digital Marketing Consulting Services
When looking for a company to provide digital marketing consulting services, look for one with experience. Examine their website to gain a sense of their professionalism, from the material provided in their blogs to the appearance of their website. You can also look for organizations that provide case studies so you can see how previous customers have profited from their services.
Next, consider how you prefer to communicate. Whether it’s through phone or email, the company you work with should be able to answer quickly. If you require changes to the SEO material they’re providing for your blog, for example, communicating efficiently can save you a lot of time and trouble.
You may need to suspend a PPC campaign to make a copy change or change the look of your website. Whatever the problem, you’ll need a company that can respond quickly.
1. Is Stone Marketing Group able to provide digital marketing consulting?
Yes, we certainly do! For a complete list of services, visit our digital marketing service page.
2. What is included in SMG’s digital marketing consulting services?
The digital marketing consulting services offered by Stone Marketing Group in Westminster include SEO (Search Engine Optimization), Website Design and Branding, Social Media Management, Content Marketing, Lead Generation, Email Marketing, Online Reputation Management, & Graphic Designing.
3. What are the benefits of collaborating with Stone Marketing Group’s internet marketing consultants?
We bring a multi-disciplinary team of professionals to ISMG that are always up to date on everything digital marketing. All leading industry lists have continuously recognized us as the top digital marketing agency in Westminster. Our SEO consulting services include social media, conversion rate optimization, search engine marketing, content marketing, and Website Design & Development.